Manière de Voir is a UK streetwear clothing brand founded in 2013 by Reece Wabara, a former Manchester City football player.
How did Manière de Voir start?
Wabara began his career with Manchester City, had loan spells at Ipswich, Oldham, and Blackpool, and played for England’s U20 team.
In 2013, he took a leap of faith and launched his fashion brand, Manière de Voir. Initially focusing on tracksuits, t-shirts, and hoodies, Wabara’s brand quickly gained traction.
Feeling his football career wasn’t progressing, Wabara sought to achieve more. After talks with his father and Gymshark founder Lewis Morgan, he invested £15,000.
A decade later, the company earns £34.7 million annually and has endorsements from Raheem Sterling and Anthony Joshua.
Recently, the brand opened its first store, a 5,189 sq ft retail space at 354 Oxford Street, above Bond Street Tube station.
Wabara attributes his success to resilience. Football taught him to handle adversity, and he carries that mindset into his business endeavors. He faces challenges head-on, believing he can find solutions to most problems.
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