Everything you need to know about the Algorithm

Introduction

One of social media platforms greatest elements is a term called the algorithm. It works as a mysterious invisible force that determines what you do and don’t see online. So every TikTok video you like, repost and scroll through, every Instagram photo you double tap, and every YouTube video you watch are all decided by the algorithm. It also works as a powerful ally in growing a content creator’s online audience. But what exactly is it, and how does it work? And does it really control our thoughts and habits more than we realise? Here’s everything you need to know about the algorithm.

What is the algorithm?

An algorithm is a series of rules and instructions given to a computer in order to solve specific problems, perform tasks and make decisions. In social media, they are used to determine the type of content that shows up on your feed, the order and the frequency. 

In the past, social media platforms would showcase content chronologically. However, this new modern algorithm prioritises content they think you’ll engage with, based on your past behaviour. This includes what you liked, commented on, shared or how long you read, watched and engaged with a post for. Therefore, the algorithm in some ways influences our choices and what we see on social media.

How does it work? 

Every major social media platform, whether it be Instagram, TikTok, YouTube, or X, uses algorithms. They may work in slightly different ways, but at their core, they track the same things and have similar goals:

• Your past behaviour: What you liked, saved, favourited, commented on or clicked and the accounts you follow. These are clear indicators of the content you, as a user, find interesting and relevant.
• The behaviour of similar users: What people similar to you are likely to interact with 
• Type of Post: Whether it’s a video, carousel or link and how popular it is.
• How much time you spend engaging: The time spent pausing, reading or watching content.
• Location: The algorithm considers the location and demographics of users. Therefore, the algorithm promotes content taken in similar or nearby locations.
• Popularity: Content that is going viral is more likely to gain the attention of the algorithm.

Therefore, the algorithm analyses our behaviour, engagement, interactions and interest across social media platforms. By doing so it understands our content preferences and delivers customised content catered to us. The following factors contribute to the process of predicting what you’re most likely to like and engage with.

As a content creator, the algorithm is equally important to you. If you know how it works and how to use it properly, then you have a better chance of boosting your content and letting it reach a wider audience.

• Using keywords and hashtags is always a good idea because the algorithm will boost it. This therefore improves your content visibility.
• The timing and frequency of your post: Posting consistently and at the right time when user engagement tends to be at its peak and your audience is active. This will help boost visibility.

Why do social media platforms use algorithms?

Social media platforms are businesses after all, who make more money the longer you’re on their app. This is because more time on the app means more ads you’ll see.

They are created to ensure you find the content that shows up on your feed irresistible. Thus, by coming across one video, a breaking news article or a product recommendation, your feed makes you want to stay on the app for longer.

If you have ever opened TikTok telling yourself you’re just going to watch one video. But then 45 minutes goes back, and you find yourself still scrolling. Well then you have experienced the purpose of the algorithm firsthand.

How the Algorithm Influences Your Thoughts

The algorithm presents itself as an effective tool for social media platforms. However, it can actually have a significant influence on your thoughts and emotions.

The algorithm shows you content similar to stuff you’ve engaged with in the past. Over time your feed constantly exposes you to opinions, perspectives and thoughts that align with your own. Simultaneously, it filters out dissenting views. This can distort your sense of reality and reinforce biases.

Because the algorithm is responsible for deciding which content goes viral, it influences topics, trends and conversations. These then start to dominate our social media feeds. In that way, the algorithm subtly pressures users to align with popular opinions, trends, styles and aesthetics to feel included.

Have you ever paid attention to the fact that your feed seems to be filled with ads of things you’ve searched for or discussed? Well, this is all down to the algorithm. It tracks your online activity and targets ads based on it as a way to tempt you to get the product. But if you’re not careful, this can lead to impulsive spending. Furthermore, it could be said that by doing so, the algorithm subtly determines your preferences without you even knowing.

Can you outsmart the algorithm?

Well, not entirely. However, you can gain some control over your feed and block out any negativity or bad influence that is having an effect on you.

• Be intentional with your following, incorporating different views and opinions.
• Engage mindfully, because every time you do engage, you’re informing the algorithm on what to show you next.
• Set limitations on how long you spend on platforms, to avoid mindless scrolling.
• For important information, look into credible independent news sources outside social media.
• Be cautious of viral content, and fact-check before sharing. This is to avoid spreading misinformation.

Conclusion 

Well, there you have it! A detailed guide on how the algorithm works. It’s a powerful tool, influencing what we see, think and engage with. Being aware and understanding how it works helps us be more intentional in how we interact online. Thus, we can reclaim some control over the digital world and not fall into their trap to keep us hooked.

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