The digital landscape is undergoing a massive shift, as Gen Z increasingly turns away from traditional search engines in favor of short-form video algorithms. But just as the app solidifies its status as the “new Google,” it faces unprecedented legislative hurdles. The looming TikTok US ban has sparked widespread panic among content creators and brands alike, raising serious questions about data privacy and digital freedom. Here is everything you need to know about the proposed legislation.
TikTok as the New Google
In the past, when you needed to know something, you would type it into Google. But now, many young people turn to TikTok. The app has become a new search engine. People search for news, life tips, and even health advice on TikTok. For example, if you want to know how to deal with stress, you could find a video on TikTok that gives helpful
