Gone are the days when success meant climbing the corporate ladder. Today, 18- to 24-year-olds across the UK aren’t just thinking about business. Rather Gen Z are Business. A fresh poll from Small Business Saturday UK, backed by American Express, reveals that over 70% of young Brits want to be their own boss and for nearly one in three, it’s a burning ambition
The Startup Generation: Not Just Talk
This isn’t idle daydreaming. Across the board, Gen Z is putting in work:
- 73% of 16-24-year-olds in another survey said they’d consider starting their own business driven by money, freedom, and fulfilment
- They’re pushing boundaries beyond “just business.” A whopping 82% define their ventures as both purpose-driven and profitable.
- While older generations scramble, Gen Z are thriving: they’re
