A young hand stretching out towards corporate buildings, proving that Gen Z are Business

Let’s get real: gone are the days when success meant climbing the corporate ladder. Today, 18- to 24-year-olds across the UK aren’t just thinking about business. Rather Gen Z are Business. A fresh poll from Small Business Saturday UK, backed by American Express, reveals that over 70% of young Brits want to be their own boss—and for nearly one in three, it’s a burning ambition. ByteStart

The Startup Generation: Not Just Talk

This isn’t idle daydreaming. Across the board, Gen Z is putting in work:

  • 73% of 16-24-year-olds in another survey said they’d consider starting their own business—driven by money, freedom, and fulfilment Startups Magazine.
  • They’re pushing boundaries beyond “just business.” A whopping 82% define their ventures as both purpose-driven and profitable Startups Magazine.
  • While older generations scramble, Gen Z are thriving: they’re rising faster in revenues, thanks to digital know-how and business apps—no showroom required Elite Business Magazine.

Why This Generation Leads the Pack: Gen Z are Business

  1. Digital by Design
    Some run companies from their phones. Seriously. Gen Z’s world is smartphones, scrolls, and side-hustles. They can promote, sell, and build community—all from a TikTok clip or Insta story ForbesWindows BlogCNBC.
  2. Purpose Over Paycheque
    Making money is important, but making a difference? That’s the real flex. From sustainable fashion to fair-trade skincare—Gen Z are in business to do good ForbesElite Business Magazine.
  3. Flexibility Isn’t Optional
    The 9-5 grind? Gen Z says nah. A flexible schedule, control over your hours, and work that fits around life—not the other way round—is now non-negotiable StartupsLondon Daily News.
  4. Real, Raw, and Public
    They don’t hide failures. Many Gen Z entrepreneurs “build in public”—sharing every win and setback online. Authentic, messy, and real—and incredibly inspiring Startups.
Young people have a business meeting: Gen Z are Business

What This Means for Young People in the UK

This wave isn’t just hype—it’s a far-reaching shift with effects we’re only beginning to see.

1. A New Career Model

Forget “get a degree, get a job”; now it’s “idea + hustle = tomorrow.” The path looks different, but it’s no less valid.

2. Nowhere to Hide: Visibility = Accountability

With every post, pitch, and launch, young entrepreneurs learn fast and level up even faster. Mistakes are lessons, not setbacks.

3. Economic Power Shift: Gen Z are Business

Fueled by Gen Z, small businesses are doing more than just surviving—they’re powering local economies, shifting how we spend, shop, and support community initiatives.

4. Mental Movement: Gen Z are Business

Entrepreneurship is stressful—don’t sleep on that. Burnout is real. But community support, mentorship, and online friendship networks are emerging as safety nets for young founders.

How to Ride This Wave (Without Burning Out)

If you’re 16–24 and itching to pull the trigger:

  1. Start with Passion—But Ground It in Purpose
    Chasing money alone isn’t sustainable. Pair your passion with a cause that lights you up.
  2. Build in Public, but Protect Your Peace
    Share your journey on TikTok or Threads—but set healthy boundaries. Balance bravado with boundaries.
  3. Invest in Community & Mentors
    Those who’ve walked this path can guide you, faster. Free or cheap mentorship exists—use it.
  4. Use Digital Tools Smartly
    From Canva to Shopify to TikTok ads—learn one tool at a time. No need for expensive agencies; your phone is your canvas.
Young people Gen Z are Business

Gen Z are Business: Final Thoughts

Gen Z isn’t just business-savvy—they’re rewriting the rulebook. The business world is finally catching up to the fact that entrepreneurship isn’t just an option—it’s becoming the default. These young founders are proof that dreamers aren’t just dreaming; they’re doing.

Here’s the thing: you can start now. You can post that plan, share that pitch, build that side hustle. Because right now, young people aren’t just the next generation of business owners—they’re the leading generation. 

And if you need inspiration? Just look around. Gen Z is already running it.

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Zita Salum, a British, Tanzanian journalist with a London heart, is making waves in the world of media. Born and Raised in Hackney London, she discovered her passion for storytelling at a young age. Her journey began as an admin for the Inside Success magazine, but her talent quickly shone through. Zita's ability to craft compelling narratives and her knack for capturing the essence of a story led her to become an editor for the magazine.

From there, her career soared. Zita has contributed to a diverse range of publications, including the prestigious W magazine, showcasing her versatility as a writer. Her expertise spans across industries such as music, corporate, political, sports, arts, and fashion. Beyond her written work, Zita has also excelled in broadcast journalism. Her natural ability to connect with interviewees and her engaging hosting style have made her a sought-after talent in the industry.

In her free time, Zita is a dedicated networker, attending industry events and immersing herself in the latest trends. She is also passionate about investigative journalism and has produced creative documentaries that shed light on important issues. With her talent, drive, and unwavering commitment to her craft, Zita Salum is undoubtedly a rising star in the world of journalism.

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