One of the biggest lessons I’ve learned in business is this: I used to build everything based only on my own ideas.
I would sit down, come up with a concept, and truly believe that because I thought it was great, the world needed it. I trusted my thoughts, my feelings, and my vision completely. Products were designed how I wanted, packaged how I liked, and put it out there, expecting it to sell.
But I was missing the most important piece: I never studied the market. I didn’t understand the customer.
Taking Chicken to the Fish Market
It sounds strange, but that’s exactly what I was doing. Picture this: You go to a
