Fashion isn’t just clothes. It’s identity, expression—and right now, it’s undergoing a major revolution driven by young people demanding change. A recent panel at Germany’s Fashion Future conference, co-hosted by Fashion Council Germany and Scotland’s King’s Foundation, gave Gen Z and Gen Alpha a direct seat at the table. For the first time, brands weren’t guessing what...
Author: Zita Salum (Zita Salum)
Earned Badges
Post
Young Labels Out, Heritage In: What Boohoo’s Rebrand to Debenhams Means for Gen Z
They did a double-take: Boohoo, the fast-fashion brand synonymous with cheap, trendy vibes for teens and twenty‑somethings, has officially rebranded itself as the Debenhams Group. That’s right—the retailer behind your viral summer haul is now using the name of a one-time British high-street staple as its flagship identity. But beneath the logo swap lies a...
Post
EU Youth Mobility: Opportunity or Challenge for Young Britons?
Today’s headlines are buzzing: Labour is progressing with a proposed EU youth mobility scheme that could allow thousands of young Europeans aged 18–30 to live and work in the UK for one to three years. It’s a bold move that’s stirring strong reactions across politics and public opinion—but what does this mean for young people...
Post
A New Lifeline: What Young Futures Hubs Really Mean for UK Youth
Every week, dozens of vulnerable teens fall through the cracks—whether that ends up leading to crime, mental health breakdowns, or simply a life of feeling lost. That’s why the UK government’s bold launch of Young Futures Hubs could, if done right, change the game for young people across the country. What’s Going On? Announced by...
Post
They Tried to Silence Us”: What the Junk-Food Ad Block Means for Young People
In June 2025, Bite Back’s youth-led campaign Commercial Break was scheduled to take over billboards across South London. Its message was bold: “We’ve bought this ad space so the junk‑food giants couldn’t — young people deserve a commercial break.” But just days before launch, outdoor advertising giants JCDecaux and Global yanked the campaign—censoring a fully...
Post
Justice on Hold: What Fewer Jury Trials Could Mean for Young People in the UK
There’s a new conversation happening in the UK justice system — and it’s raising a lot of eyebrows. The government is proposing cutting back on jury trials as part of a wider push to stop what some are calling a “total system collapse” of the courts. Sounds dramatic, but if you dig deeper into the...
Post
Priced Out of Paradise: Why Holidays Are Slipping Further from Young People’s Reach
Remember when going abroad felt like a rite of passage? That buzz of catching a flight, sun on your face, Insta-ready outfits packed, and a week of escapism on a beach in Spain or Cyprus? Well… hold that thought. Because in 2025, it’s starting to feel more like a luxury few young people can afford....
Post
BuzzBallz Boom: How This Viral Cocktail Hits Differently — and What You Need to Know
Lace‑ups, low‑rise jeans, and neon plastics: the summer 2025 aesthetic is in full effect—and nothing whispers Gen Z louder than a BuzzBallz in hand. This fruity, 200 ml pre‑mixed cocktail isn’t just your next Insta prop; it’s become the go‑anywhere, pre‑drink essential that’s sneaking into parks, trains, and day festivals across the UK. But while they look...
Post
Beetroot Juice: The UK’s New Wellness Obsession
Heads up, UK youth—there’s a new health trend on the rise. Recent coverage points to beetroot juice as a powerhouse for energy, performance, and even mindset. In today’s hustle culture, this could be the low-effort upgrade your routine needs. Boosting Energy & Blunting Afternoon Slumps A recent article reports that daily beetroot juice offers a...
Post
Treatment Abroad: What the NHS Exodus Means for UK Youth
The news is stark: record-high NHS waiting lists are pushing patients overseas for treatment. For thousands of young Brits, this isn’t just a story—it’s personal. 1. What’s Actually Happening? According to recent reporting, the NHS is now funding treatments for UK patients in countries like Poland, Lithuania, the Czech Republic, Germany, Italy, Belgium, Ireland, and...
